Global Electronics market

The global Electronics eCommerce market is expected to increase over the next years. It is predicted to reach US$1,060,204.6 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.9%. ECDB considers the following two sub-markets within the Electronics market: Consumer Electronics and Electrical Appliances. Consumer Electronics is the largest sub-market and accounts for 68.9% of the global Electronics market.

Market development

eCommerce revenue development in the global Media Boxes & Sticks market

The global Media Boxes & Sticks eCommerce market is expected to increase over the next years. It is predicted to reach US$3,259.6 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 1.4%. The Media Boxes & Sticks eCommerce market is a sub-market of the TV & Video market and accounts for 4.1% within this market. Further categories within the TV & Video market are: Other TV & Video and Televisions.

eCommerce revenue development in the global Media Boxes & Sticks market

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the global Media Boxes & Sticks market

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)76.928.028.732.066.524.927.433.3

Online share

eCommerce online share of the total Media Boxes & Sticks market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Media Boxes & Sticks retail market, the online share is 43.0% and will increase by an average of 4.4% to 51.0% by 2028.

eCommerce online share of the total Media Boxes & Sticks market

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights, ECDB analysis

20202021202220232024202520262027
Online share (in %)73.0%34.0%79.2%95.7%52.7%31.9%34.4%57.0%

Market definition

Definition of the Media Boxes & Sticks market within the Electronics market

Market definition: Electronics > Consumer Electronics > TV & Video > Media Boxes & Sticks The category Media Boxes & Sticks includes the online trade of streaming media players (e.g. amazon fire tv, apple tv, and google chromecast, roku), digital media players and smart tv boxes. This category does not cover tv antennas and reception equipment and blu-ray and dvd players and recorders. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Streaming media players (e.g. Amazon Fire TV, Apple TV, and Google Chromecast, Roku)
  • Digital media players
  • Smart TV boxes

Out-of-scope

  • TV antennas and reception equipment
  • Blu-ray and DVD players and recorders

Market comparison

The Global Media Boxes & Sticks market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

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