Global Hobby & Leisure market

The global Hobby & Leisure eCommerce market is expected to increase over the next years. It is predicted to reach US$967,209.7 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.5%. ECDB considers the following twelve sub-markets within the Hobby & Leisure market: Media, Sports Equipment, Stationery, Crafts & Art Supplies, Pet Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies. Media is the largest sub-market and accounts for 30.5% of the global Hobby & Leisure market.

Market development

eCommerce revenue development in the global Fitness Equipment market

The global Fitness Equipment eCommerce market is expected to increase over the next years. It is predicted to reach US$22,775.0 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.3%. The Fitness Equipment eCommerce market is a sub-market of the Individual Sports market and accounts for 28.8% within this market. Further categories within the Individual Sports market are: Bicycles, Fishing Equipment, Hunting & Weapons, and Other Individual Sports.

eCommerce revenue development in the global Fitness Equipment market

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the global Fitness Equipment market

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)67.037.044.318.832.963.794.298.2

Online share

eCommerce online share of the total Fitness Equipment market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Fitness Equipment retail market, the online share is 14.4% and will increase by an average of 2.1% to 15.7% by 2028.

eCommerce online share of the total Fitness Equipment market

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights, ECDB analysis

20202021202220232024202520262027
Online share (in %)18.3%15.1%86.7%29.2%76.6%32.3%96.0%55.3%

Market definition

Definition of the Fitness Equipment market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Sports Equipment > Individual Sports > Fitness Equipment The category Fitness Equipment includes the online trade of exercise machines (e.g treadmills, exercise bikes, rowing machines, multi-purpose home gym equipment), strength training equipment (e.g. weight benches, power racks, dumbbells, barbells, weight plates), jump ropes, and more. This category does not cover nutritional supplements and fitness trackers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Exercise machines (e.g treadmills, exercise bikes, rowing machines, multi-purpose home gym equipment)
  • Strength training equipment (e.g. weight benches, power racks, dumbbells, barbells, weight plates)
  • Jump ropes
  • Yoga mats
  • Pilates reformers
  • Aerobic steps
  • Balance boards
  • Resistance bands
  • Punching bags

Out-of-scope

  • Nutritional supplements
  • Fitness trackers

Market comparison

The Global Fitness Equipment market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis