Global Fashion market

The global Fashion eCommerce market is expected to increase over the next years. It is predicted to reach US$917,272.8 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 4.9%. ECDB considers the following three sub-markets within the Fashion market: Apparel, Footwear, and Bags & Accessories. Apparel is the largest sub-market and accounts for 52.4% of the global Fashion market.

Monthly revenues

Monthly eCommerce revenues in the global Fashion market

The monthly eCommerce revenue of the global Fashion market was US$107,906 million in July 2024. This refers to a growth of -4.3% compared to June 2024. Within the last 12 months, the monthly revenue share was the highest in November 2023 with 10.1% of the total 2023 revenue of the global Fashion market and the lowest in August 2023 with 7.6% of the total 2023 revenue.

Revenue Last Month

US$107,905.6m

The eCommerce revenue fell by 4.3% from June 2024 to July 2024.

07-2024-4.3%

Monthly revenue shares in the last 12 months

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

0-20241-20242-20243-20244-20245-20246-20247-20248-20249-202410-202411-2024
Revenue (in mUS$)0.00.00.00.00.00.00.00.00.00.00.00.0
Monthly revenue share (in %)72.623.140.768.374.256.032.485.461.121.780.51.7

Market development

eCommerce revenue development in the global Fashion market

The global Fashion eCommerce market is expected to increase over the next years. It is predicted to reach US$917,272.8 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 4.9%. ECDB considers the following three sub-markets within the Fashion market: Apparel, Footwear, and Bags & Accessories. Apparel is the largest sub-market and accounts for 52.4% of the global Fashion market.

eCommerce revenue development in the global Fashion market

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the global Fashion market

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)36.342.546.281.544.176.262.045.5

Online share

eCommerce online share of the total Fashion market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Fashion retail market, the online share is 32.4% and will increase by an average of 5.2% to 39.7% by 2028.

eCommerce online share of the total Fashion market

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights, ECDB analysis

20202021202220232024202520262027
Online share (in %)24.0%78.5%11.7%43.1%65.8%80.4%22.7%71.4%

Top stores

Top five Fashion online stores worldwide by net sales 2023

With sales in the global Fashion market, jd.com generated a revenue of US$31,275.2 million in 2023, which means it is the leading online store in this market. The global Fashion ranking is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Fashion.

eCommerce net sales generated in the Fashion market in 2023

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ECDB analysis

Filtered revenue / share
Global revenue
Growth
no-access-0
US$900.0m
20.7%
US$8,300.0m8.3%
no-access-1
US$550.0m
12.0%
US$4,600.0m12.4%
no-access-2
US$470.0m
3.9%
US$1,190.0m33.6%
no-access-3
US$430.0m
20.6%
US$2,122.0m18.0%
no-access-4
US$370.0m
20.7%
US$1,814.0m12.6%

See further stores

Worldwide - Fashion Worldwide - All Categories

Payment Methods

Top 5 offered payment methods in the Global Fashion market

With 91.5% VISA the most commonly offered payment method of all online stores in the worldwide Fashion eCommerce market in 2023. Like VISA Mastercard with a share of 91.2% and American Express with a share of 59.2% the payment type Cards is the most common used by online retailers in in the worldwide Fashion eCommerce market in 2023. Other commonly used payment methods in that market are PayPal (E-wallets) with 66.7% and Bank transfer/cash in advance (Bank transfer) with 31.8% of stores offering that payment method to the clients.

Top 5 offered payment methods in the Global Fashion market

in %

Note: A store can offer more than one payment method (Multi-pick), based on 7,863 stores in the global Fashion market

Source: ECDB analysis

See all stores offering

VISA Mastercard PayPal

Shipping Service Provider

Top 5 offered shipping providers in the Global Fashion market

Despite DHL's dominant position with 25.3% of online stores opting for its services, the worldwide Fashion eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including UPS (United Parcel Service), FedEx, DPD, and USPS (United States Postal Service), hold smaller but significant shares, contributing to a dynamic and fragmented market.

Top 5 offered shipping providers in the Global Fashion market

in %

Note: A store can offer more than one shipping provider (Multi-pick), based on 6,376 stores in the global Fashion market

Source: ECDB analysis

See all stores offering

DHL UPS (United Parcel Service) DPD

Shop Software Solutions

Top 5 used shop software solutions in the Global Fashion market

Although Shopify holds a commanding lead with 19.4% of online stores using the shop software solution, the worldwide Fashion eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including Magento, Salesforce Commerce Cloud, WooCommerce, and PrestaShop, which collectively hold a significant share of the market.

Top 5 used shop software solutions in the Global Fashion market

in %

Note: A store can use more than one shop software solution (Multi-pick), based on 12,179 stores in the global Fashion market

Source: ECDB analysis

See all stores using

shop software shop software shop software

Market definition

Definition of the Fashion market

Market definition: Fashion The category Fashion encompasses the commercial (B2C) sale of apparel (e.g. jackets, t-shirts, joggers, underwear), footwear (e.g. sneakers, boots, sandals), bags (e.g. handbags, backpacks, suitcases), and accessories (e.g. hats, sunglasses, jewelry, watches) via digital channels. Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits), eye care (e.g. glasses and sunglasses with prescriptions) or beauty care (e.g. make-up, fragrances) are not included in this segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Apparel (e.g. jackets, t-shirts, joggers, underwear)
  • Footwear (e.g. sneakers, boots, sandals)
  • Bags (e.g. handbags, backpacks, suitcases)
  • Accessories (e.g. hats, sunglasses, jewelry, watches)

Out-of-scope

  • Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits)
  • Eye care (e.g. glasses and sunglasses with prescriptions)
  • Beauty care (e.g. make-up, fragrances)