Global DIY market

The global DIY eCommerce market is expected to increase over the next years. It is predicted to reach US$398,538.5 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.5%. ECDB considers the following three sub-markets within the DIY market: Tools & Construction Supplies, Vehicle Parts, and Garden. Tools & Construction Supplies is the largest sub-market and accounts for 54.2% of the global DIY market.

Market development

eCommerce revenue development in the global Car Multimedia market

The global Car Multimedia eCommerce market is expected to increase over the next years. It is predicted to reach US$6,312.4 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 4.9%. The Car Multimedia eCommerce market is a sub-market of the Car Parts market and accounts for 7.5% within this market. Further categories within the Car Parts market are: Car Tires and Other Car Parts.

eCommerce revenue development in the global Car Multimedia market

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the global Car Multimedia market

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)42.874.988.487.952.632.420.49.0

Online share

eCommerce online share of the total Car Multimedia market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Car Multimedia retail market, the online share is 10.4% and will increase by an average of 8.6% to 14.5% by 2028.

eCommerce online share of the total Car Multimedia market

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights, ECDB analysis

20202021202220232024202520262027
Online share (in %)79.1%36.5%46.9%68.7%1.0%54.7%50.3%75.0%

Market definition

Definition of the Car Multimedia market within the DIY market

Market definition: DIY > Vehicle Parts > Car Parts > Car Multimedia The category Car Multimedia includes the online trade of car stereos, car audio systems, car navigation systems, and more. This category does not cover car multimedia factory equipment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Car stereos
  • Car audio systems
  • Car navigation systems
  • Car video systems
  • Bluetooth car kits
  • Car amplifiers
  • Car speakers

Out-of-scope

  • Car multimedia factory equipment

Market comparison

The Global Car Multimedia market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis